Charisma, the Finest Jewelers in Rochester NY

Since 1983 Charisma Jewelers has been servicing Rochester New York customers, offering the finest in highest quality selection of diamonds, rings, earrings, pendants, bracelets and much more. In 1988 we attended the Gemological Institute of America (GIA) in Santa Monica, California and became GIA Diamond Graduates. This helped us offer Rochester New York a much higher quality of diamonds and other stones from some of the finest diamond makers in Tel Aviv, Israel, Antwerp, Belgium. Charisma Jewelry store is known as the premier diamond jewelry store in Rochester New York.

Our Rochester Jewelry Store

Our store is conveniently located in the middle of Rochester New York on West Ridge Road (click here for directions to our Rochester jewelry store).  We are open Monday through Saturday so stop by and check out our large jewelry selection.

Large Selection of Gold Rings, Earrings, Pendants and More

Whether you need a wedding ring, an engagement ring or something unique for that special occasion, we can help you find it. With over 2,000 rings to chose from, a large variety of earrings, pendants and other jewelry, we have everything you will need for just about any occasion.

Diamonds and Diamond Studs

We offer a wide selection of some of the worlds finest diamonds and diamond studs. We invite you to stop by our store and see what we carry, or you can make an appointment with one of our experts and get the undivided attention and help in finding that perfect diamond.

Rochester NY Neighborhoods Driving Directions

Here is a handy guide to help you find the fastest way to get to our jewelry store.  Click on your neighborhood and get directions.

Offering Rochester New York a Variety of Jewelry Options

Charisma Jewelers offers a variety of high quality jewelry including diamond rings, engagement rings, wedding rings, diamond studs, earrings, bracelets, pendants and much more.

After going into numerous other places that just wanted my money and could care less about what I was even trying to say or find. I finally walked into charisma and I believe it was Lisa helped me decide and figure out what to get. I feel she actually listened to me and understood what I was trying to do even though I knew nothing about rings. Thank you

Nick G.

The team at charisma has been such an amazing help with assisting in one of the most important events in my life. Marco was able to navigate me through not only the Three C’s of picking a stone but all the important aspects of choosing a diamond, and working with me in creating a custom setting to ensure that I had a unique ring on.

Charisma notedly made us very comfortable with following health and safety protocols for us and the other customers when were in their store.

Edward G.

Best Jewelry store ever!!!! Tano is always so helpful whether it’s buying a piece of jewelry to getting a piece repaired. His staff is always courteous and polite. Always a “welcome” greeting as soon as you walk in. Charisma will forever be a cherished part of our family and friends!

Douglas F.

My search for an engagement ring started back in the Spring of 2018. I spoke and got estimates from various jewelers in both the Raleigh NC area and online and had the same experience; over-priced and hidden fees for low quality diamonds that weren’t even .75 carats. I went on a business trip back in January and my friend recommended Charisma Jewelers. When I walked in, I was helped by Morgan. Unlike my past jeweler experiences, she had her focus on finding the diamond that worked best for me rather than trying to make a sale. I told her my budget and the size diamond I was looking for and she pointed me to the perfect one. One thing I really appreciated was at one point during my visit, I asked to compare it to a more expensive diamond with a higher clarity (I wanted to compare the clarity difference between a lab grown and a real diamond). She told me not to focus on the clarity scale because it could easily push me over the budget — this showed that she cared about what worked best for me. This is another example of what sets Charisma Jewelers apart from the competition. In the end, I was able to get the perfect diamond ring for the love of my life, who is now my fiancée. Thank you Charisma Jewelers for giving me a great diamond experience, and Morgan for answering all my annoying questions, calls and emails even after my purchase!

Andrew J.